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Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Sunday, 22 January 2012

Tips For Marketing Your Blackberry App

ByDaniel W Dani
The world of Blackberry apps is huge! This was one of the first phones to create apps and they have a lot of classics that have been receiving downloads for a long time. Trying to put your new app into that market will take some hard work to make it to the top. Marketing you Blackberry app is a key for success. Here are some tips to get you started.
The first recommendation is becoming an alliance member. An alliance member will have a point of contact in the Blackberry App World. Becoming an alliance member will have your app regularly featured as a headline app. For example it would be a round robin sort of organization, meaning however many are featured on the one page it will change and carousel through to other alliance members applications. This is a sure thing for increasing your downloads because it will be recurring often, rather than becoming lost in Blackberry App World.
Add your name or brand to more than one app. Make a portfolio of apps so your name gets the most exposure. Of course, this can be made difficult at the start because there may not be enough money to develop numerous apps. This is a plan to keep in mind when proceeding further with app development. Large portfolios allow developers to advertise different types of apps, meaning different categories. It also makes for a larger demographic pool allowing for all different pricing.
If you want quick results, go with social media. Millions of people use the social media platforms Twitter, Facebook, and blogs. Twitter may not be the best media to take on yourself, but if you become an alliance member then you can have Blackberry tweet about your app. Another option is to follow the account of writers from your favorite tech website or blog. Tweet them about your new app and they could push in on to their followers. Facebook allows you to keep a public page where anyone can browse to "Like" your application. When a person likes your post on Facebook, you then have the option to message that person giving them more information on the app. Blogs need to be searched for and the respondent must be an active writer. Blogs provide the most valuable feedback because people feel obligated to leave their thoughts on a blog post.
Review sites are a great idea to consider, as well. Although many app reviews are not full of strong opinions and suggestions you can put your app into the App World Vendor Portal. Here in the Blackberry review center people really say whatever is on their mind.
Blackberry, RIM, and App World are here to stay, regardless of what people are saying. Market, market, market and get your app selling.
Zco Corporation is an App Marketing company offering services for Video Marketing and iPhone development.

Saturday, 21 January 2012

The Mobile Marketing Trends That Are Changing Ecommerce

With a saturation of smartphones on the market more and more businesses are using a mobile marketing strategy for new innovative ways to reach customers. Smartphones have the high-end advanced functions required for mobile marketing. Smartphones can run third-party applications including merchant applications and GPS location applications. Combining smart new applications like QR Codes, mobile coupons with location-based applications are allowing the consumer to research, retrieve texts from businesses and receive local discount offers.
One of the popular mobile marketing trends is the use of QR Codes. QR Codes are an instantly recognizable code which when scanned with a smart mobile takes the user to a website which can provide videos, coupons, promotions and reviews on a particular product or merchant. Many smart mobiles like the Apple iPhone, Google's Android and the RIM BlackBerry, have the capacity to download a QR Code application which allows accessibility to the information stored in the QR Code.
Through the use of loyalty programs, merchants can send interested users mobile coupons, texts of last-minute deals, promotions and weekly ads. In a recent mobile marketing strategy merchants keep many deals under wraps until after loyalty customers have been texted the information first.
Location based services on smart mobiles allow users to receive local discount offers along with local merchant information close to the area of the user. Smartphones have GPS navigation units and also feature many GPS location applications. This was the last piece of the puzzle required for location marketing as the user shares this information.
More mobile users than ever before are texting and sharing photos through smartphone applications. First only used by business executives now smartphones have reached a younger audience which are introducing an older generation to the benefits of smartphone use. Smartphones have opened new venues for consumers. They are also reviewing and buying products, checking out coupons and group deals through their mobiles by using an enhanced shopping experience and taking advantage of mobile marketing trends. Worldwide more than half of all mobile users are smart mobile users and in the US approximately forty-three percent of all mobile users have a smartphone. There is a growing dependence on the smartphone due to its capability to perform office tasks, check email, mobile banking, make purchases, along with countless online web services and third-party applications. Along with the increased use of smartphones mobile marketing trends are continuing to be developed for smartphone users.
There are some new mobile marketing trends this year; to keep up-to-date with important news, bookmark our website.

App Maker Marketing Tip: Using Mobile Application to Boost SEO Visibility and Ranking

Does your business have an iPhone app or any other mobile application? If so, then you should use it as a leverage to improve your SEO efforts. There are many ways an app can help with your online presence and overall success. Find below some of these strategies:
Mobile app review sites -One of the easiest and most effective ways to leverage your application for SEO is to submit it to many different app review sites. Tech buffs, including ardent app users frequent these sites to either find new and exciting mobile apps or check feedback on a specific app before downloading it. Try to submit it to at least twenty review sites to obtain twenty new links!
Press releases -Press release submission is another great SEO technique to get more links. You can craft a press release and submit it on various PR sites for every news-worthy event about your app, such as launch, bug updates/fixes, promos, etc. Also, mobile-related news is all the rage these days. Thus, it usually gets better reception versus conventional company news and or product launches.
Article directories- To get more links, write articles related to mobile apps and have them published on countless article directories. Just make sure these are useful to readers and not just some shameless plugging about your app. Otherwise, they would just be rejected and your efforts would be futile. You may use keywords but don't overdo it, as it would sound spammy and would, again, be rejected. To get fast approval, be sure to follow the article directories' editorial guidelines.
Forum posts -Contributing in forums relevant to mobile app development is also another effective way to improve your SEO pursuits. Try answering questions from members to showcase your expertise. Forums usually allow you to put your website link as part of your signature. Like in article directory submission, you should also follow forum posting rules to not get into trouble or get banned by moderators.
Social media networks -While social networking is no doubt time-consuming, it is very useful in boosting SEO efforts. Make a Facebook page and create a social media presence for your app. Include your website links and keywords whenever possible--status updates, photo/video descriptions, etc. Like the above techniques, moderation is key.
Bizness Apps is making mobile apps affordable and simple for small businesses. We're a do-it-yourself app maker for iPhone, iPad, HTML5, and Android app platform with a full white label mobile app program.