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Showing posts with label Using. Show all posts
Showing posts with label Using. Show all posts

Sunday, 22 January 2012

Using an iPad for Business - Seven Tips to Help You Increase Your Productivity and Sales Success

ByPhyllis Mikolaitis
1. The Keynote application is a WOW! You can create your presentation on your Mac or iPad. It is easy to use and not intimidating to you or your customers. There is no long learning curve to get started. You can quickly create engaging presentations with embedded photos and videos using the iPad camera or you can add music with the Apple GarageBand application. Fascinate your clients with animations. No major setup process, no need for projection equipment, just flip open the iPad and click on Keynote. Your presentations can be stored there or in the iCloud. Customers really like the presentation as they are as easy to view as brochure yet much more appealing. iPad easily fits in your hand. Navigation is easy. You can just use your finger or a stylus pen to move forward or back. I have found that I can quickly engage a customer and move my sales forward using this application. I am now importing my PowerPoint presentations into Keynote and adding creative options for greater impact.
2. You can add iDesk to easily create or show a workflow or organization chart. I also use it to create a quick sketch of a layout for an event or exhibition area. It helps me envision how things would look when arranged as I had planned. It can also help customer visualize where a product fits or how it would work in their company, including the departments affected. I also use it to quickly sketch an organization chart as a customer is talking about their company structure.
3. You can engage customers in webinar, replay a video or webinar, or search for product information on a company web site using the Safari application. As Steve Jobs said, "it is the fastest browser on Windows." It streaked past Internet Explorer in the Apple Worldwide Developer Conference in October 2007 and continues to deliver on speed. I love being able to give customers a quick response or show a vendor's product to a customer for whom I am planning an event.
4. Check out the free application called Notes to take notes during a meeting and then email them to all of the attendees at the conclusion. That streamlines the process! This application saves me time and my customers love having the notes in an instant.
5. You can also create documents including letters using an application called Pages. It is easier than MS Word and sends the document as PDF or MS Word as well as Apple pages format when you complete it. Sales reps can quickly send follow up thank you letters from their car after a sales call. That's productivity. I recently used it for my notes as I taped an interview for an internal training video.
6. There are several software packages to maintain your contact list and enable you to check notes on your last visit before making a call. Later, you can use the Maps application to locate nearby customers for efficient territory management. Some companies have created their own software to assist reps in prospecting. For one of my clients, the business case for the creation of a prospecting assistant has been extremely positive. The sales reps love it and have increased their sales using it.
7. A major manufacturing company uses proprietary software to record customer requirements during the sale and then search for marketing programs and promotional deals on the spot. This process has increased speed, efficiency, accuracy and sales results.
I suggest you give it a try. I am sure you will agree with me that there are many ways it can improve your productivity and increase your sales success.
For more hints and tips visit http://www.salestrainingsolutions.com

Saturday, 21 January 2012

App Maker Marketing Tip: Using Mobile Application to Boost SEO Visibility and Ranking

Does your business have an iPhone app or any other mobile application? If so, then you should use it as a leverage to improve your SEO efforts. There are many ways an app can help with your online presence and overall success. Find below some of these strategies:
Mobile app review sites -One of the easiest and most effective ways to leverage your application for SEO is to submit it to many different app review sites. Tech buffs, including ardent app users frequent these sites to either find new and exciting mobile apps or check feedback on a specific app before downloading it. Try to submit it to at least twenty review sites to obtain twenty new links!
Press releases -Press release submission is another great SEO technique to get more links. You can craft a press release and submit it on various PR sites for every news-worthy event about your app, such as launch, bug updates/fixes, promos, etc. Also, mobile-related news is all the rage these days. Thus, it usually gets better reception versus conventional company news and or product launches.
Article directories- To get more links, write articles related to mobile apps and have them published on countless article directories. Just make sure these are useful to readers and not just some shameless plugging about your app. Otherwise, they would just be rejected and your efforts would be futile. You may use keywords but don't overdo it, as it would sound spammy and would, again, be rejected. To get fast approval, be sure to follow the article directories' editorial guidelines.
Forum posts -Contributing in forums relevant to mobile app development is also another effective way to improve your SEO pursuits. Try answering questions from members to showcase your expertise. Forums usually allow you to put your website link as part of your signature. Like in article directory submission, you should also follow forum posting rules to not get into trouble or get banned by moderators.
Social media networks -While social networking is no doubt time-consuming, it is very useful in boosting SEO efforts. Make a Facebook page and create a social media presence for your app. Include your website links and keywords whenever possible--status updates, photo/video descriptions, etc. Like the above techniques, moderation is key.
Bizness Apps is making mobile apps affordable and simple for small businesses. We're a do-it-yourself app maker for iPhone, iPad, HTML5, and Android app platform with a full white label mobile app program.